Sign of the Christmas Times

Adam Tinworth
Adam Tinworth

Sunday Times Christmas EditionIt’s been a year for hatin’ on News International, what with the whole phone-hacking business. But, give them their due, they’re still experimenting. This morning, for the first time in as long as I can remember, I’m reading a Christmas Day edition of a newspaper:

[![Sunday Times Christmas Edition sections](](
[![The contents of the Sunday Times Christmas Edition](](
I always used to be mildly annoyed that we never got Christmas Day newspapers when I was growing up – and also, as I go a bit older, feel sorry for those poor hacks on the news pages of the Boxing Day editions…
The idea of a digital only issue of* The Sunday Times*, pushed out to tablets, is just genius. Kudos to the digital team there. 
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.