As more and more ordinary men, women and children without degrees in journalism acquire the skills and technology to broadcast text and video, the media has become another cultural territory which is gradually being re-occupied. Those on the ground do not have to wait for the BBC and MSNBC to turn up with cameras: they make the news and the reporters follow. They have grown up in a world of branding and they know how to create a craze and set the agenda. They occupy the media. And the media is starting to worry.
I only disagree with that last sentence. The media has been worrying for years.