360 Integrated Earned Retrogressive Digital Media Social Media Second Screen Strategy
[via [Mark Payton on Google+](https://plus.google.com/114812212406230173522/posts/6qp6qKfoD3x)]
And an audience is not a tribal fanbase.
In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
What caught your eye and kept you reading in 2025?