The problem with long-drop intros

Adam Tinworth
Adam Tinworth

Suspended ledes suck:

Respect your readers: tell them the subject right up front. Write well enough to keep their attention. Don’t draw attention to your own cleverness.

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Adam Tinworth

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Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

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Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.