audience engagement
Journalism is a social process: we need to connect with our audience
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
Latest
audience engagement
Audience Engagement: two words, both matter
If you're taking about audience growth in journalism, you might be forgetting a crucial, human element in the process.
Social Media
The post X-battle: Threads is down, but not out
The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
Bluesky
The Bluesky explosion and the Substack trap
The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack
Bluesky
Bluesky is having a moment. Time to pay attention.
Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?
Journalism
Listening is greater than talking in journalism
In the wake of the shock election news from the US, a provocation for the future of journalism.
digital disruption
Missing Links & Unfinished Thoughts: False Prophets and Useful Tools
More gems from the published archive, looking at the problem with media innovation, and the first real meme…
comments
Anyone know of any big stories happening today?
There's got to be something. Maybe an election somewhere?
TikTok
Missing Links and Unfinished Thoughts: dead internet, living video
More interesting reading and viewing culled from a long list of unpublished posts.
social networks
What comes after Twitter?
And are we wordsmiths doomed to be replaced by the video stars?
Missing Links & Unfinished Thoughts #2: An Ugly Truth or Two
More interesting links and thoughts culled from my horrible unfinished draft post habit.
podcasting
Podcasting is the mainstream media now
Now research suggests podcasting is mainstream, in the UK at least. Plus a PR over-reaches, and the debate about teens and social media