2016

Magazines are going to hurt in 2016 Members Public

It’s gonna be a tough year for magazines, says a McKinsey report [http://qz.com/584744/books-and-newspapers-will-do-just-fine-in-2016-magazines-not-so-much/] Magazine’s failure to build complementary digital products is hurting them badly… > In fact, according to a new report from global consulting firm McKinsey, every category of media—from cinema to educational

Adam Tinworth
Adam Tinworth
2016

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Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.