audience development. community management
Launch the community, then the magazine Paid Members Public
The way Future is launching its consumer magazines these days is pretty smart. They don’t just launch a magazine, then try to develop a community around it – they launch the social media presence first [http://www.journalism.co.uk/news/how-future-builds-an-audience-before-launching-a-new-title/s2/a553224/] : > “It creates a buzz and
