audience

A journalist bursting with ideas deep in the woods

The next few years will be a great time for journalism innovation Members Public

With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.

Adam Tinworth
Adam Tinworth
community

Facebook and publishers: live by the algorithm, die by the algorithm Members Public

As anyone who has been trained by me of late will know, Facebook is the 1000lb gorilla in the traffic generation game right now. It’s been steadily rising as a percentage of traffic referrals to publisher sites, and it by far blows away all other forms of social media.

Adam Tinworth
Adam Tinworth
algorithms

Launch the community, then the magazine Members Public

The way Future is launching its consumer magazines these days is pretty smart. They don’t just launch a magazine, then try to develop a community around it – they launch the social media presence first [http://www.journalism.co.uk/news/how-future-builds-an-audience-before-launching-a-new-title/s2/a553224/] : > “It creates a buzz and

Adam Tinworth
Adam Tinworth
audience

Troubleshooting at news:rewired Members Public

Still in recovery mode from my panel at news:rewired. We had a small crowd, but they were very heavily engaged, which is a good thing. Lots of questions, and a massive over-run on the time, despite Judith’s best efforts to keep us on time. [![Troubleshooting audience at news:

Adam Tinworth
Adam Tinworth
audience