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Is product lust killing strategic thinking? Members Public

This afternoon, Apple will unveil the latest iteration of the iPad, and quite possibly the new version of the little Apple TV box, too. It’ll be another product announcement that both the specialist tech press and the mainstream newspapers will crawl all over, and with good reason. However you

Adam Tinworth
Adam Tinworth
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Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.