cluetrain

Retake the Net Members Public

Dave Weinberger: > For many people, the Net now feels like just another way commercial media feed us content and toys. We can treat it like that. Or we can remember the Net’s original and true essence: it is a set of connections open to anyone. We have built

Adam Tinworth
Adam Tinworth
cluetrain

New year, new Cluetrain Members Public

[https://i2.wp.com/www.onemanandhisblog.com/content/images/2015/01/4467347340_99198a8c6c_o.jpg] If you’ve been reading me long enough – or had the misfortune to be trained by me – you’ll probably have heard me describe myself as a “grouchy old cluetrain advocate”. And, by “cluetrain”, I

Adam Tinworth
Adam Tinworth
cluetrain

Whither conversation? (1) Members Public

[https://i0.wp.com/www.onemanandhisblog.com/content/images/2013/05/Thomas_Cook_Listening_Lab_High_Res.jpg] This image has been lurking in my in-box for a couple of weeks now. It’s from a press release from Thomas Cook celebrating the launch of their Social Media Listening Lab.

Adam Tinworth
Adam Tinworth
cluetrain

The anti-social iPad? Members Public

Kristine compares the media environment around iPad subs [http://kristinelowe.blogs.com/kristine_lowe/2011/05/apple-and-publishers-a-faustian-bargain.html] with the theories of the last decade: > It made me wonder how customers feel about the prospect of being co-owned by Hearst and Apple. I understand the  business sense behind that

Adam Tinworth
Adam Tinworth
cluetrain