Here’s the thing: the impulse to look for the next big thing is a good one. But you need a touch of discrimination, and a couple of basic rules to understand if something has a hope of success. If you look at every successful social media innovation, it has
charity
[https://i2.wp.com/www.onemanandhisblog.com/content/images/2009/09/Boxhill.jpg] It’s awfully easy, in this perfect storm that besieges publishing, to be rather negative about traditional media companies – even my employer, [RBI](http://www.reedbusiness.co.uk/rb2_home/rb2_home.htm). So, once in a
