green

Apple under Tim Cook: Greener Members Public

I could not imagine this video happening under the Steve Jobs Apple: And yet, it makes perfect sense in the Tim Cook era. And it’s not just flannel – Greenpeace have complimented Apple [http://www.greenpeace.org/international/en/news/Blogs/Cool-IT/apple-wins-us-epa-award-for-helping-to-lead-t/blog/46769/] , and the company is now

Adam Tinworth
Adam Tinworth
apple

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Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.