Apple under Tim Cook: Greener

Adam Tinworth
Adam Tinworth

I could not imagine this video happening under the Steve Jobs Apple:

And yet, it makes perfect sense in the Tim Cook era. And it’s not just flannel – Greenpeace have complimented Apple, and the company is now accepting ANY of its products for recycling at any Apple Store worldwide.

appleenvironmentgreenrecyclingsustainability
Adam Tinworth

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.

Comments

You might also like

31-3.4 The Best Practice Delusion Members Public

[http://www.onemanandhisblog.com/archives/assets_c/2014/03/81S5RrVaWUL._SL1500_-3577.html] I’ve been reading – and throughly enjoying – Leander Kahney’s book about Jony Ive [http://www.amazon.co.uk/gp/product/0241001773/ref=as_li_ss_tl?ie=UTF8&camp=1634&creative=19450&creativeASIN=0241001773&linkCode=as2&

Adam Tinworth
Adam Tinworth
31-3-14

RSA: The Rise and Fall of Information Empires Members Public

Liveblogged notes from a talk by Tim Wu about the book The Rise and Fall or Information Empires, given at the RSA, London

Adam Tinworth
Adam Tinworth
apple

Featured Posts

This is how the future media ecosystem will look

A number of supertankers on the sea, surrounded by smaller boast. A media ecosystem metaphor.

Why you shouldn’t worry about AI-powered search — yet.

AI Search could actually be a positive thing…

Blue sky thinking about emerging social platforms

A journalist and his work ascend into the social media skies

TikTok: should news organisations be on the platform now?

A young woman being watched as she uses TikTok, the Chinese flag in the background.

20 years of One Man & His Blog

Loaded and the gonzo early days of the Lads Mags

The cover of Loaded issue 1 in 1994

Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.