Apple under Tim Cook: Greener

Adam Tinworth
Adam Tinworth

I could not imagine this video happening under the Steve Jobs Apple:

And yet, it makes perfect sense in the Tim Cook era. And it’s not just flannel – Greenpeace have complimented Apple, and the company is now accepting ANY of its products for recycling at any Apple Store worldwide.


Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.