apple

Apple under Tim Cook: Greener

25 Apr 2014

I could not imagine this video happening under the Steve Jobs Apple:

And yet, it makes perfect sense in the Tim Cook era. And it’s not just flannel – Greenpeace have complimented Apple, and the company is now accepting ANY of its products for recycling at any Apple Store worldwide.

“Community” and ”Audience” are not synonyms. If you want to turn the latter into the former, there are some key skills you need.

Three fabulous podcast episodes that are well worth your time.

The crumbling edifice of traditional media means the growth of emerging media is more important than ever.

And an audience is not a tribal fanbase.

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