hype
It's an "influencer" bubble, not a tech bubble
Beware the hype of the social media gurus [http://observer.com/2015/04/how-to-survive-the-looming-tech-bubble-ignore-the-gurus/] : > So what we have here are ignorant people (Vaynerchuk, Brogan, Kawasaki, and friends) telling big brands and agencies to dump their money into unproven platforms, or platforms with really shady metrics that they can totally