Publishing - One Man & His Blog (Page 3)

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Now we are eleven...

OM&HB is 11 years old. But who cares when there’s big media news?

apps

Tablets: there's no easy answer for publishers

[https://i2.wp.com/www.onemanandhisblog.com/content/images/2013/12/newsstand-7.jpg] This piece tallies with what I’m hearing about magazine apps on tablets [http://gigaom.com/2013/12/15/the-tablet-magazine-ship-is-sinking-fast/] right now: > Publishers must break free of the Newsstand and InDesign/PDF trap and invest in

instapaper

18 novels in my Pocket

It’s that time of the year when some of the social services you use start sending you stats. The one I got from Pocket – a “save and read it later” service – was actually quite eye-opening… 852,713 words! That’s a fair few books right there – and that’s

amazon

Why the book might be getting shorter

Interesting analysis of how Kindle Singles, and other short ebooks might be the future [http://jwikert.typepad.com/the_average_joe/2013/10/what-kindle-singles-can-tell-us-about-the-future-of-ebooks.html] : > The greatest aspect of Kindle Singles is, of course, their short length. The first one I read was a Single about media and I

audience

Launch the community, then the magazine

The way Future is launching its consumer magazines these days is pretty smart. They don’t just launch a magazine, then try to develop a community around it – they launch the social media presence first [http://www.journalism.co.uk/news/how-future-builds-an-audience-before-launching-a-new-title/s2/a553224/] : > “It creates a buzz and

publishers

Publishing guessing game of the day

Today’s guessing game: who wrote this? > Despite the struggles of the traditional media, there remains an insatiable desire for great reporting, entertaining content, and powerful storytelling. Facebook, Twitter, and the other Silicon Valley-based social sites are amazing distribution platforms, but user generated content alone isn’t enough to

change management

Digital is easy. Journalism is easy. Change is hard.

[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/08/on-the-shelves.jpg] Why is the transition to digital going so badly for most journalism companies? There’s plenty of knowledge out there about how to do good digital journalism, and growing bodies of evidence about how you can derive

Journalism

Snowfalls eventually become slush

Bobbie Johnson on the future of journalism’s shiny new obsession Snowfall [https://medium.com/inside-matter/66b9060333ad] (and its ilk): > Yet almost every example of snowfalling that I’ve seen in action puts reading second to the razzle-dazzle. Can you even remember what happens in Snowfall? Do you remember

mobile apps

Six months to get yourself a mobile strategy

Talking of mobile (as I just was… [http://www.onemanandhisblog.com/archives/2013/07/android_triple_the_development_costs_of_.html] ), I’m looking forward to this year’s Mobile Media Strategies [http://themediabriefinglive.com/mobile-media-strategies/agenda/] event in September (client work allowing). I had a teeny, tiny input into

business models

Think about reader quality, not content quantity

Kevin Anderson refutes the “content quantity is king” blog post [http://charman-anderson.com/2013/07/01/digital-media-success-beyond-cranking-out-lots-of-low-cost-content/] I wrote about earlier [http://www.onemanandhisblog.com/archives/2013/07/content-quality-quantity-productivity.html] : > However, it’s important to remember that volume of content is not the same as commercial success. The figures