Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
Facebook never loved journalism. It’s time to break up. Paid Members Public
The big social network pretends to like and need news. But it’s all a front, and the façade is beginning to crumble…
Fake Followers: the black market in cargo cult influencers Paid Members Public
There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds for the last couple of days, exposing the seedy underbelly of the influencer economy [https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.html] . It’s been an
A brief translation of today's Facebook news from Facebook speak to English Paid Members Public
Facebook has made a major announcement about the future of its newsfeed [https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/] and, in particular, its relationship to news publishers [https://www.nytimes.com/2018/01/11/technology/facebook-news-feed.html]. It is, of course, posted in that relentlessly upbeat obfuscation that’s
Chinese intelligence services using fake social media profiles to gather data Paid Members Public
Reuters [https://www.reuters.com/article/us-germany-security-china/german-intelligence-unmasks-alleged-covert-chinese-social-media-profiles-idUSKBN1E40CA] : > Germany’s intelligence service has published the details of social network profiles which it says are fronts faked by Chinese intelligence to gather personal information about German officials and politicians. I think it’s fair to say that social networks have
Three thoughts about Facebook Creator Paid Members Public
So, Facebook updated its verified-user-only app Mentions to become Creator [https://newsroom.fb.com/news/2017/11/announcing-new-tools-for-the-creator-community/] , which is available to anyone. Here’s the video that they’re using to promote it: And here’s how they’re describing the main functions: * Live Creative Kit: Access exclusive tools
Social platforms: perfect propaganda delivery tools Paid Members Public
This post by JP Rangaswami resonated with me, because it summed up one of the areas digital seems to have gone wrong [http://confusedofcalcutta.com/2017/10/30/on-platforms-and-sustainability/]: > So is that it? Back to seats and eyeballs, channelled not connected, “audiences” sucking up linear “content”? Back to a
An early sign of Russia’s infowars Paid Members Public
I think we can safely file this 2016 New York Times piece [https://www.nytimes.com/2016/05/31/world/europe/russia-finland-nato-trolls.html] under the “we should have taken this more seriously” category: > But pro-Russian voices have become such a noisy and disruptive presence that both NATO and the
What Facebook is doing to deceptive newsfeed clickbait will change your life Paid Members Public
Facebook is weeding out some deceptive clickbait practices [http://newsroom.fb.com/news/2017/08/news-feed-fyi-taking-action-against-video-clickbait/] : > When people click on an image in their News Feed featuring a play button, they expect a video to start playing. Spammers often use fake play buttons to trick people into clicking links
