Oh, OK. Misleading headline. More actually, London’s mayor went to Westfield’s new Stratford shopping centre to celebrate the topping out of the John Lewis store there. And an EG journalist was there with a Flip Video camera in hand to record Boris Johnson giving a speech at Stratford:
In Video: Boris Goes Shopping
Another way journalists can get more value out of these junkets without much additional effort or cost. Carry the audience with you into the event.
Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.