Can Mark Wright Climb Online? The Apprentice winner quizzed

I’m not a reality TV viewer, but the fact that the winner of the last series of The Apprentice claimed to be an SEO and digital expert brought Mark Wright onto my radar – mainly through the mocking he received on Twitter.

Dan Barker – a bona fide digital expert – has had the opportunity to interview Mark Wright, and it makes for fascinating reading:

• Mark: “PPC on the other hand you can ask me any question in the whole world and I’ll answer it as well as anyone at Google would.”

Very rudely, I then took the bait & asked him a PPC question:

• Me: “What does RLSA stand for?”
• Mark: “Mate I’ve no idea. RSLA…”
• Me: “RLSA.”
• Mark: “What does it mean?”
• Me: “Remarketing Lists for Search Ads”

The line between self-confidence and delusion is ever-so-fine.