Siri on the autumn Apple iPhone event

Adam Tinworth
Adam Tinworth

Summer is ending. Temperatures are dropping. And, as is traditional, the arrival of Autumn is heralded by the announcement of a new Apple event. It’s almost certain to be iPhone-centric, but just to tease us a little, it reads:

Hey Siri, give us a hint.

For those not familiar with the usage, “Hey Siri” is how you trigger Apple’s intelligent assistant when your phone is plugged in – for example, when driving the car or cooking in the kitchen. So all that implies that there’s something coming where voice-control is important. New Apple TV?

Maybe Siri knows:

Siri hint

Does she have more to say?

Siri hint 2

Well, no I wasn’t. That was my brother. So I’ll wait, patiently, until the 9th.

And then I order my phone upgrade…

appleapple tvsiri

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

Comments