A blog is a bet on the long-term value of your content

Luca Sartoni on why he still blogs:

Social Networking Sites come and go. In ten years from now, Facebook will be different from what we are used now, it’s inevitable. Most likely, all the content we are publishing there it will be accessible in ways we cannot imagine now, but there is a chance it won’t be that easy to extract the whole value we are creating within the walled garden.

Now, admittedly Luca works for Automattic, which is the dominant player in the WordPress world. But his point remains valid: use social platforms for short-term gain, but always have an eye to the future and that means your own platform.

When I started in the social media game, the editors I worked with wanted to do things in MySpace and Second Life…