Facebook acquires content sharing tracking tool CrowdTangle

Adam Tinworth
Adam Tinworth

Alex Heath for Business Insider:

Facebook has acquired CrowdTangle, a four-year-old tool used by publishers like Vox, BuzzFeed, and Mic to track how their content is shared on social media.

Click through to CrowdTangle’s customer list and look at the balance of digital publishers and traditional ones. Revealing, isn’t it?

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.