metrics
How analytics impact journalists' sense of newsworthiness Paid Members Public
New research suggests that traffic can influence your sense of what is newsworthy.
How the Financial Times measures quality reads Paid Members Public
The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
There's a problem with "trending" Paid Members Public
It’s Time to End ‘Trending’ [https://medium.com/new-york-magazine/its-time-to-end-trending-28f59e415832]: > The first problem with “trending” is that it selects and highlights content with no eye toward accuracy, or quality. Automated trending systems are not equipped to make judgments; they can determine if things are being shared, but they cannot
Facebook acquires content sharing tracking tool CrowdTangle Paid Members Public
Alex Heath for Business Insider [http://www.businessinsider.com/facebook-buys-crowdtangle-social-media-tracking-tool-2016-11] : > Facebook has acquired CrowdTangle, a four-year-old tool used by publishers like Vox, BuzzFeed, and Mic to track how their content is shared on social media. Click through to CrowdTangle’s customer list [http://www.crowdtangle.com/customers] and look at
Analytics for Journalists: some further reading Paid Members Public
I’ve just finished* running a workshop on analytics for journalists at news:rewired this afternoon [https://www.newsrewired.com/agenda-6/]. Here’s a selection of links I promised the attendees to allow them to explore some of the issues contained in the presentation in more detail: * One Trinity Mirror
Journalism: a craft with some useful metrics Paid Members Public
Martin Belam on the reasons for his latest post [http://martinbelam.com/2015/piggy-back-part-ii/]: > And having just sat through an event where one of the questions was a worry that knowing something about SEO or writing for social risks “losing the craft” of journalism, I thought it was worth drawing
The big challenge: good, unsharable content Paid Members Public
The content we talk about least right now is content that gets a lot of reads, but no social media shares, Likes or retweets. Too many systems are set up to monitor these external marks of quality – from Facebook’s newsfeed algorithm, to Google’s search algorithm. How do we
Dark traffic rising? No need to panic Paid Members Public
This is not news [http://www.businessinsider.com/the-guardians-dark-social-traffic-problem-2014-10#ixzz3IHriBi5P] . The fact that people think it is is news: > The Guardian’s website is being swamped by unidentifiable “dark traffic”, and executives at the company cannot figure out where it is coming from. “Dark traffic” reflects views on a website
