metrics
Save your old Google Analytics 3 data now Paid Members Public
Google Analytics 3 has been dead for a year now - but its data is about to be buried. You have just a few days left to save it.
Lessons from award-winning newsletters Paid Members Public
What are the secrets of a good newsletter? What should you measure - and how much should you listen to your audience? Here’s some answers from the very best newsletter publishers.
How analytics impact journalists' sense of newsworthiness Paid Members Public
New research suggests that traffic can influence your sense of what is newsworthy.
How the Financial Times measures quality reads Paid Members Public
The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
There's a problem with "trending" Paid Members Public
It’s Time to End ‘Trending’ [https://medium.com/new-york-magazine/its-time-to-end-trending-28f59e415832]: > The first problem with “trending” is that it selects and highlights content with no eye toward accuracy, or quality. Automated trending systems are not equipped to make judgments; they can determine if things are being shared, but they
Facebook acquires content sharing tracking tool CrowdTangle Paid Members Public
Alex Heath for Business Insider [http://www.businessinsider.com/facebook-buys-crowdtangle-social-media-tracking-tool-2016-11] : > Facebook has acquired CrowdTangle, a four-year-old tool used by publishers like Vox, BuzzFeed, and Mic to track how their content is shared on social media. Click through to CrowdTangle’s customer list [http://www.crowdtangle.com/customers] and look
Analytics for Journalists: some further reading Paid Members Public
I’ve just finished* running a workshop on analytics for journalists at news:rewired this afternoon [https://www.newsrewired.com/agenda-6/]. Here’s a selection of links I promised the attendees to allow them to explore some of the issues contained in the presentation in more detail: * One Trinity Mirror
Journalism: a craft with some useful metrics Paid Members Public
Martin Belam on the reasons for his latest post [http://martinbelam.com/2015/piggy-back-part-ii/]: > And having just sat through an event where one of the questions was a worry that knowing something about SEO or writing for social risks “losing the craft” of journalism, I thought it was worth
