One Man & His Blog

There's a problem with "trending"

It’s Time to End ‘Trending’:

The first problem with “trending” is that it selects and highlights content with no eye toward accuracy, or quality. Automated trending systems are not equipped to make judgments; they can determine if things are being shared, but they cannot determine whether that content should be shared further. Facebook’s trending section is fully automated.

I think even my five year old has just about figured out that quantity rarely equals quality, but she’ll probably forget it once she’s a teenager.

How have we managed to turn the internet into the world’s biggest high school popularity contest?


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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