
donald trump
Is Trump a blogger or a social object?
The relationship between Trump and other users of his social media platform Truth Social is interesting, and not a little alarming.
donald trump
The relationship between Trump and other users of his social media platform Truth Social is interesting, and not a little alarming.
Nowhere does the heroic myth of the founder look more tarnished than in the tattered remnants of the Facebook creator's reputation.
audience engagement
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
Bluesky
Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?
social networks
And are we wordsmiths doomed to be replaced by the video stars?
community management
Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.
Social Media
There's a whole new wave of social media emerging. Do you need to be there now?
community management
As the dominant social platforms change, and pivot away from being networks to media destinations, publishers could step into the gap they leave.
AI
Insights into the decline and fall of social networks, the audience capture of celebrities — and the surprisingly dangerous nature of podcasting.
Meta is putting Facebook's journalism-related features on the back burner. The social network's on and off relationship with news is finally over.
Are you old enough to remember when Instagram was about photos? I am. But nostalgia isn’t a social media strategy…
X (Twitter)
Elon Musk has acquired Twitter. Let's look at what he — and Twitter's current CEO — had to say about the deal.