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Your coffee reading, or the Monday linkdump
For your amusement and edification as you sip your coffee
Threads
How Threads got tangled
Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?
Threads
How to accidentally create a competitor
What’s to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns out…
X (Twitter)
Cuttings #1: One year of Musk Twitter
The return of the daily lunchtime email, but now for paying members only.
Social Media
Threads: first impressions of Meta’s new Twitter competitor
Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.
🤯 LinkS in bio
Well, stone the crows. Instagram has unexpectedly done something we never thought they’d do…
Weekend reading — from the serious to the silly
From lessons we should learn from the coverage of Nicola Bulley’s disappearance, to AI copyright, to that weird, mysterious content on TikTok, it’s all here.
Instagram hasn’t been a photo app for a long time now
Are you old enough to remember when Instagram was about photos? I am. But nostalgia isn’t a social media strategy…
news review
News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video
Six stories from around the web that will inform your audience strategy.
Links from Instagram Stories available to all
Instagram finally gives every account the ability to use link stickers. Time to rethink the platform as an acquisition tool.
audience engagement
A feast of audience engagement reading
Now just watch me justify that headline in the first par…
LinkedIn, TikTok and the dawn of the algorithm wars
LinkedIn, the dull elder sibling of Facebook and Twitter, is slowly finding new relevance. But the war over TikTok points the way to social media's future.