Featured Instagram Instagram hasn’t been a photo app for a long time now Are you old enough to remember when Instagram was about photos? I am. But nostalgia isn’t a social media strategy… Adam Tinworth Jul 18, 2022 2 min read
news review News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video Six stories from around the web that will inform your audience strategy. Adam Tinworth Jan 28, 2022 3 min read
Instagram Links from Instagram Stories available to all Instagram finally gives every account the ability to use link stickers. Time to rethink the platform as an acquisition tool. Adam Tinworth Nov 2, 2021 3 min read
Members only audience engagement A feast of audience engagement reading Now just watch me justify that headline in the first par… Adam Tinworth Jun 22, 2021 7 min read
LinkedIn LinkedIn, TikTok and the dawn of the algorithm wars LinkedIn, the dull elder sibling of Facebook and Twitter, is slowly finding new relevance. But the war over TikTok points the way to social media's future. Adam Tinworth Sep 14, 2020 4 min read
Members only tiktok Weaning media off its social addiction Kicking the social media traffic fix, plus links on the tricks of pseudoscience and the future of media. Adam Tinworth Sep 8, 2020 4 min read
social & digital lunchbreak Who's afraid of the small, average Apple News+? A storm in a teacup around changes coming to Apple's news app, some thoughts on Reels, and a toxicity round-up. Happy Monday! Adam Tinworth Aug 17, 2020 6 min read
facebook Five Morning Links #2: Unleash the Zuckercopier Is this the Reels life? Or is it just Facebook fantasy? Adam Tinworth Aug 6, 2020 4 min read
newsletters Newsletters: Rise of the Blogletter Why today's newsletter actually take a lot from blogging and why The Economist is on Instagram: answered. Adam Tinworth Jul 13, 2020 6 min read
Members only social & digital lunchbreak The misinformation war is still an asymmetric one In the quest for people's beliefs, a thousand little lies are more powerful than a single big truth. Adam Tinworth Jun 23, 2020 4 min read
Members only social media journalism Social & Digital lunchbreak: rethinking, well, everything… From the challenges of being a journalist on social media, to the shifting face of podcasts, there's plenty to be thinking about today. Adam Tinworth Jun 17, 2020 4 min read
Instagram Social & Digital lunchbreak: avoiding news, spreading correction - and keeping the 'gram fresh Three stories and two newsletters worth a little of your precious attention today. Adam Tinworth Jun 2, 2020 3 min read
lockdown Lockdown journalism digest: virtual worlds, newsletters and the influencer evolution Some more reading to help you navigate the emerging information ecosystem of our pandemic age. Adam Tinworth May 13, 2020 3 min read
engaged reading digest Engaged Reading Digest: Stories, Analytics and Podcast Communities A bumper load of interesting reading about engaged journalism and journalism development. Enjoy! Adam Tinworth Feb 4, 2020 5 min read
social media Amazon kills the Instagram competitor you never heard about Did you know that Amazon launched an Instagram clone? Yeah, me neither. Adam Tinworth Jun 17, 2019 1 min read
influencers How did creators become influencers? How did YouTube's "creators" become Instagram's "influencers" — and what does the dinstinction signify? Adam Tinworth Jun 3, 2019 2 min read
influencers Never bet against the phone The polished perfection of the millennial influencer is giving way to a rawer, more phone-centric look. Adam Tinworth Apr 29, 2019 1 min read
Instagram The World Record Egg: hacking attention for mental health? We now know who was behind the World Record Egg - and what they plan on doing with the account. But what does this tell us about today's attention economy? Adam Tinworth Feb 4, 2019 5 min read
facebook Facebook speeds up assimilation of WhatsApp and Instagram Looks like a handy way of fending off the regulators and avoiding a break-up. Adam Tinworth Jan 25, 2019 1 min read
engagement Instagram and Twitter start the fightback against fake engagement Two moves from major platforms — one small, one major — suggest the right direction of travel. Adam Tinworth Nov 20, 2018 2 min read