Instagram

A spool of thread, tanged and messed up

How Threads got tangled Members Public

Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?

Adam Tinworth
Adam Tinworth
Threads
Redundant journalists walking from the darkness into the light.

How to accidentally create a competitor Members Public

What’s to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns out…

Adam Tinworth
Adam Tinworth
Threads

Cuttings #1: One year of Musk Twitter Members Public

The return of the daily lunchtime email, but now for paying members only.

Adam Tinworth
Adam Tinworth
X (Twitter)
A Twitter-like bird, entirely made out of sewing thread

Threads: first impressions of Meta’s new Twitter competitor Members Public

Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.

Adam Tinworth
Adam Tinworth
Social Media
An influencer surrounded by link

🤯 LinkS in bio Members Public

Well, stone the crows. Instagram has unexpectedly done something we never thought they’d do…

Adam Tinworth
Adam Tinworth
Instagram

Weekend reading — from the serious to the silly Members Public

From lessons we should learn from the coverage of Nicola Bulley’s disappearance, to AI copyright, to that weird, mysterious content on TikTok, it’s all here.

Adam Tinworth
Adam Tinworth
Journalism

Instagram hasn’t been a photo app for a long time now Members Public

Are you old enough to remember when Instagram was about photos? I am. But nostalgia isn’t a social media strategy…

Adam Tinworth
Adam Tinworth
Instagram

News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video Members Public

Six stories from around the web that will inform your audience strategy.

Adam Tinworth
Adam Tinworth
news review