Six stories from around the web that will inform your audience strategy.

Instagram finally gives every account the ability to use link stickers. Time to rethink the platform as an acquisition tool.

Now just watch me justify that headline in the first par…

LinkedIn, the dull elder sibling of Facebook and Twitter, is slowly finding new relevance. But the war over TikTok points the way to social media's future.

Kicking the social media traffic fix, plus links on the tricks of pseudoscience and the future of media.

A storm in a teacup around changes coming to Apple's news app, some thoughts on Reels, and a toxicity round-up. Happy Monday!

Is this the Reels life? Or is it just Facebook fantasy?

Why today's newsletter actually take a lot from blogging and why The Economist is on Instagram: answered.

In the quest for people's beliefs, a thousand little lies are more powerful than a single big truth.

From the challenges of being a journalist on social media, to the shifting face of podcasts, there's plenty to be thinking about today.

Three stories and two newsletters worth a little of your precious attention today.

Some more reading to help you navigate the emerging information ecosystem of our pandemic age.

A bumper load of interesting reading about engaged journalism and journalism development. Enjoy!

Did you know that Amazon launched an Instagram clone? Yeah, me neither.

How did YouTube's "creators" become Instagram's "influencers" — and what does the dinstinction signify?

The polished perfection of the millennial influencer is giving way to a rawer, more phone-centric look.

We now know who was behind the World Record Egg - and what they plan on doing with the account. But what does this tell us about today's attention economy?

Looks like a handy way of fending off the regulators and avoiding a break-up.

Two moves from major platforms — one small, one major — suggest the right direction of travel.