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News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video
Six stories from around the web that will inform your audience strategy.
A quick round-up of the week's audience strategy news, as presented to my students at City, at the first in-campus session with me of the year…
Instacash
The ‘gram wants in on that sweet creator economy revenue, following Twitter’s Super Follows, Substack, etc…
![](https://techcrunch.com/wp-content/uploads/2022/01/instagram-subscriptions-2.jpeg?w=533)
Slow Money
The “slow news” title takes £10m in additional funding. It made a loss of £8.5m last year, from 55,000 paying subscribers.
![](https://pressgazette.co.uk/wp-content/uploads/2016/04/Tortoise-thinkin-28-June-2019-e1561725007894.jpg)
Video killed the newsletter star
The newsletter platform launches native video for newsletters — following Ghost which did the same before Christmas.
![](https://images.axios.com/t5zsyvyg4yVXy9iRg97eo9N4d0w=/0x0:1920x1080/1366x768/2022/01/24/1643054191663.jpg)
Apple News News
Apple News is now the UK’s most used news app…
![](https://pressgazette.co.uk/wp-content/uploads/2016/04/Apple-news-plus-magazines-iphone-screen-03252019-e1643203456860.jpg)
Illegal Analytics?
Austrian data regulator says that the cookies from Google Analytics can breach GDPR…
![](https://media.wired.co.uk/photos/61e744706e0778ad10beb4ad/16:9/w_1280,c_limit/security-google-analytics.jpg)
Flocking NFTs
Twitter is playing with two more enhancements to its service: NFT user icons (look for the hexagons which distinguish them from the normal circular ones) and a close circle feature called your Flock…
![](https://techcrunch.com/wp-content/uploads/2021/10/twitter-2021-10-a.jpg?w=711)
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