Future of Media Technology
Case Studies: Media success in the AI era
Some publications thrive by concentrating on content, others by harnessing AI. Learn from publications from the Racing Post to the Financial Times.
news:rewired
The future of newsletters
The newsletter boom of the last few years shows no sign of abating. What's next for this critical auidnce tool, asked a panel at news:rewired.
financial times
The Financial Times: Telling the climate crisis story in video
Video lives outside the FT paywall, and give the team the chance to reach people they normally wouldn’t. But they have to use an unusual ingredient: emotion.
financial times
How the Financial Times measures quality reads
The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
comments
Comments: commit to them, or get out
The Financial Times is using comments to engage in a constructive discussion around Brexit [https://www.journalism.co.uk/news/how-the-ft-uses-comments-and-reader-call-outs-to-engage-with-the-audience/s2/a692625/] . Lilah Raptopoulos, community manager at the FT.: > “Creating a hub where it was clear that we were asking and listening really improved the quality of the
brexit
FT gains subscriptions from Brexit paywall drop
The Financial Times dropped its paywall over the Brexit weekend, deeming it important enough to give full access to its journalism. The result? A subscriptions surge [http://digiday.com/publishers/ft-drove-digital-subscriptions-sales-600-percent-brexit-weekend/] . > In fact, the FT saw a 600 percent surge in digital subscriptions sales over the weekend (compared to
advertising
The FT's struggle are a harbinger of print's assassin: advertisers
The Financial Times Discovers That a Paywall Is Not a Panacea [http://fortune.com/2016/04/22/financial-times-cuts/] The Financial Times is going through some financial hard times, and it’s down to print advertising, not the (successful) paywall. Matthew Ingram: > Lamont said in his memo to FT employees
enterprise 2.0
The FT wants its staff to use Facebook all day
The FT chooses Facebook@Work as its internal social network [http://aboutus.ft.com/2016/03/01/financial-times-to-launch-on-facebook-at-work/#axzz41fI6jBTj] : > We want to provide our employees with a place to interact with each other securely and easily, anywhere in the world. We hope Facebook at Work will help further foster
digital strategy
Quartz passes FT & Economist in unique visitors
Quartz continues to power ahead [http://fortune.com/2016/01/21/quartz-growth/] > In an internal memo that Fortune managed to get hold of, publisher Jay Lauf said the site’s traffic rose by 65% in December to almost 17 million unique visitors, more than The Economist or the Financial
change management
The FT gets an innovation editor
The Financial Times has appointed a new innovation editor [http://aboutus.ft.com/2016/01/06/ft-appoints-deputy-editor-and-innovation-editor/#axzz3wOKxDpxR] John Thornhill moves from deputy editor to innovation editor. > Thornhill will oversee the FT’s award-winning global comment team to transform the way the FT commissions, edits and publishes commentary on
news aggregators
The FT, Telegraph and Conde Nast all Apple News launch partners
Is Apple News actually making an impact?
aggregation
Financial Times ups its morning e-mail game: FirstFT
Slightly baffling e-mail from the Financial Times press team this morning: > Financial Times readers can now receive the FT’s daily top picks of global news, comment and analysis from around the web by signing up to FirstFT [http://www.ft.com/firstft]. Concise and engaging, this free email