The Financial Times: Telling the climate crisis story in video Paid Members Public
Video lives outside the FT paywall, and give the team the chance to reach people they normally wouldn’t. But they have to use an unusual ingredient: emotion.
How the Financial Times measures quality reads Paid Members Public
The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
Comments: commit to them, or get out Paid Members Public
The Financial Times is using comments to engage in a constructive discussion around Brexit [https://www.journalism.co.uk/news/how-the-ft-uses-comments-and-reader-call-outs-to-engage-with-the-audience/s2/a692625/] . Lilah Raptopoulos, community manager at the FT.: > “Creating a hub where it was clear that we were asking and listening really improved the quality of the comments
FT gains subscriptions from Brexit paywall drop Paid Members Public
The Financial Times dropped its paywall over the Brexit weekend, deeming it important enough to give full access to its journalism. The result? A subscriptions surge [http://digiday.com/publishers/ft-drove-digital-subscriptions-sales-600-percent-brexit-weekend/] . > In fact, the FT saw a 600 percent surge in digital subscriptions sales over the weekend (compared to the
The FT's struggle are a harbinger of print's assassin: advertisers Paid Members Public
The Financial Times Discovers That a Paywall Is Not a Panacea [http://fortune.com/2016/04/22/financial-times-cuts/] The Financial Times is going through some financial hard times, and it’s down to print advertising, not the (successful) paywall. Matthew Ingram: > Lamont said in his memo to FT employees that
Quartz passes FT & Economist in unique visitors Paid Members Public
Quartz continues to power ahead [http://fortune.com/2016/01/21/quartz-growth/] > In an internal memo that Fortune managed to get hold of, publisher Jay Lauf said the site’s traffic rose by 65% in December to almost 17 million unique visitors, more than The Economist or the Financial Times.