The Financial Times dropped its paywall over the Brexit weekend, deeming it important enough to give full access to its journalism. The result? A subscriptions surge.
In fact, the FT saw a 600 percent surge in digital subscriptions sales over the weekend (compared to the average weekend) since the Brexit vote news broke, which equated to “thousands” of additional subscriptions sales.
The Times did the same. I wouldn’t be surprised if they saw similar results.