FT gains subscriptions from Brexit paywall drop

Adam Tinworth
Adam Tinworth

The Financial Times dropped its paywall over the Brexit weekend, deeming it important enough to give full access to its journalism. The result? A subscriptions surge.

In fact, the FT saw a 600 percent surge in digital subscriptions sales over the weekend (compared to the average weekend) since the Brexit vote news broke, which equated to “thousands” of additional subscriptions sales.

The Times did the same. I wouldn’t be surprised if they saw similar results.

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Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

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