The big shift in SEO
Search has changed more in the last few years than in the previous decade. It's time to shift your thinking.
Read more
AIs have no sense of humour
Face it: nobody's going to be selling prints of ChatGPT's best cartoons…
Cuttings: Breadth, Depth and WhatsApp
Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.
Playing the algorithm game
Can you really “cheat” the LinkedIn algorithm by hiding links in comments? Or is there something else at work?
Cuttings: The true face of X political influencers
Plus Meta's alleged killing of harmful research, and AI workers' worries about their own product