Emap - Audience Engagement resources
Additional reading and resources for Emap staff on the Audience Engagement course.
Table of Contents
Week One
Reading
- Attention & Atomisation - the basics of digital journalism
- Condé Nast's audience canvas
- Tim Berners-Lee on creating the web
Slides
Watch
Week Two
Reading
- Resources about the core web vitals update
- SEO eBook as a PDF or ePub (for Apple Books, etc)
- Further SEO reading
Slides
Watch
Week Three
Reading
- If your website is full of assholes, it's your own fault — Anil Dash
- Further reading about social media
Slides
Watch
Week Four
Reading
- Reuters Institute Digital News Report 2020 and my analysis of it
- Press Gazette article on newsletters
- Anchor randomly deleting podcasts?
- Not a Newsletter — a monthly guide to better newsletters
Slides
Watch
Week Five
Reading
- Ofcom's report into news consumption during the pandemic
- Peter Houston: Podcast growth continues - but not enough people ask "why?"
Tools
Both of these pull from your Google Analytics data.
- The Centre for Cooperative Media's audience explorer dashboard
- Google's News Consumer Insights
