One Man & His Blog (Page 10)

audience strategy

Audience Strategy: further reading

Some links, mainly for my Audience Strategy students - but of possible interest to others.

Beehiiv is going to give journalists financial support. Those who don't remember history are doomed to etc etc etc

TikTok

A new genre of fiction is filling up the bestseller lists. And guess what's putting it there?

audience engagement

Five pieces worth your times — and quotes that show you why.

Facebook

Zuckerberg is MAGAing Facebook and Instagram. But he's always done what suits the company, not what helps the users.

newsletters

Some insights into newsletter strategy, based on unanswered questions from a Smartocto webinar

year in review

The five most read posts of last year were very concerned with audience, the fate of WordPress — and a long gone lads' mag.

year in review

Which posts caught your attention last year? The bottom half of the top 10 is all about the decline of Twitter and Facebook, and the rise of AI slop.

audience engagement

Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.