Amedia: how to turn local news readers into subscribers
Norway’s Amedia is successfully converting local newspaper readers into digital subscribers. Here’s how they do it.
360 video
Nic Newman: the rapidly changing landscape for news video
The rapid adoption of social video - the so-called "pivot to video" has not been well supported by research - until now. Nic Newman presents his early findings.
How The Economist plays the platform game
How do you recruit new subscribers - especially young ones? For The Economist, social platforms are a big part of the equation…