AI

The real AI Opportunity

In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity

audience engagement

Navigating the shifting sands of audience strategy

A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.

The Top 10 posts on OM&HB in 2025

What caught your eye and kept you reading in 2025?

AI

AIs have no sense of humour

Face it: nobody's going to be selling prints of ChatGPT's best cartoons…

Cuttings

Cuttings: Breadth, Depth and WhatsApp

Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.

LinkedIn

Playing the algorithm game

Can you really “cheat” the LinkedIn algorithm by hiding links in comments? Or is there something else at work?

Cuttings

Cuttings: The true face of X political influencers

Plus Meta's alleged killing of harmful research, and AI workers' worries about their own product

Getting AI in perspective

Yes, AI matters to journalism – but can we talk about other things, too, please?

Journalism

Fighting the new censorship: Emily Maitlis and Dr Ayala Panievsky

Emily Mailtlis interviews Dr Ayala Panievsky on how journalists counter the tools populist politicians use to control the narrative