Life is not a football game
And an audience is not a tribal fanbase.
Latest
The real AI Opportunity
In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity
Navigating the shifting sands of audience strategy
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
The Top 10 posts on OM&HB in 2025
What caught your eye and kept you reading in 2025?
AIs have no sense of humour
Face it: nobody's going to be selling prints of ChatGPT's best cartoons…
Cuttings: Breadth, Depth and WhatsApp
Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.
Playing the algorithm game
Can you really “cheat” the LinkedIn algorithm by hiding links in comments? Or is there something else at work?
Cuttings: The true face of X political influencers
Plus Meta's alleged killing of harmful research, and AI workers' worries about their own product
Getting AI in perspective
Yes, AI matters to journalism – but can we talk about other things, too, please?
Fighting the new censorship: Emily Maitlis and Dr Ayala Panievsky
Emily Mailtlis interviews Dr Ayala Panievsky on how journalists counter the tools populist politicians use to control the narrative
24 years later
It's my 24th anniversary as a blogger.
Your Sceptical AI Reader
Somewhere between AI Boosterism and Doomerism, there's a realistic path to be navigated.
Blogging
2001: the year blogging changed the world
Yet we wouldn't realise how much for two decades
AI
The siren song of AI scale
Turning to AI to write stories will not save smaller outlets
podcasts
One Man on a Podcast
It's an Addition to what I normally do
indie journalism
Cuttings: Facebook, The Nerve and the Butcher
Curated read for paying members of OM&HB. And curated with love and thanks.
social video
The ever-evolving face of social video
If you're still stuck in the “it's all kids dancing” mindset, you're slipping way behind the times…
Journalism
Report and Connect: a manifesto for the survival of journalism in the AI age
A call for us to stop letting the tech companies define our work, and reset our focus on the audiences we need to survive
AI
People still misuse AI
But it’s not their fault. Well, not entirely.
Journalism
Three glimpses into the future of journalism
Three stories worth your time, in the shifting sands of modern publishing
journalism students
Where do journalism students get their news?
They sure aren't wedded to print any more.
Future of Media Technology
FT Strategies: the path to resilient content in an AI world
It's time to take a long, hard look at your content, and work out what's valuable, and what's going to be killed by AI, says the FT Strategies team
Future of Media Technology
Should publishers block the AI bots?
How do publishers fight back against the bots stealing our content, and then. stealing our traffic with their products built on our work? A panel at the Future of Media Technology had some ideas…
Future of Media Technology
Delfi Meedia: making AI a newsroom tool
How can AI really perform for a big publisher in a smaller country? Delfi Media is harnessing it as a back-end tool.