audience strategy
Friday night's fine for linkin'
Lots of good stuff to read – and think about – over the weekend
AI
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AI
How are audiences feeling about AI in 2025?
More research showing just how wary audiences are of AI being used in journalism
AI
The AI trap has closed around Apple. Don’t be next.
Apple tried to make AI a personal answer engine. It failed. It's a warning to all businesses.
cms
Your coffee reading, or the Monday linkdump
For your amusement and edification as you sip your coffee
audience engagement
Five telling quotes
Five pieces worth your times — and quotes that show you why.
AI
AI Friday: the vapourware edition
The latest news from the intersection of AI, journalism, and techbro hype.
missing links
The missing links and unfinished thoughts
The links I should have shared, the posts I should have written…
audience engagement
Forget the volume, feel the community
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.