analytics
How the Financial Times measures quality reads Paid Members Public
The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
Paywalls and Analytics Paid Members Public
Paywalls need love, too. Unless you're tracking your analytics, you won't know if they're pitched correctly.
The stealth success of Apple News Paid Members Public
I woke to unexpectedly happy news this morning – one of my (meagre) blog posts from last week had killed it on traffic: That’s a normal week’s worth of traffic on a single post. Not bad. And I was completely unaware until that point. Why? Because all the traffic
Amedia: how to turn local news readers into subscribers Paid Members Public
Norway’s Amedia is successfully converting local newspaper readers into digital subscribers. Here’s how they do it.
The new original sin of online publishing Paid Members Public
John Battelle thinks we actually figured out online publishing a decade ago – and then we screwed it up. How? We handed power to the social networks [https://shift.newco.co/we-can-fix-this-f-cking-mess-bf6595ac6ccd#.f5u7l6i6x]: > Again, for emphasis: despite all the whizzy bang-y social media we’ve invented these past ten years,
The Times reinvents editions for the digital age Paid Members Public
The big news is out. The Times, already an outlier amongst UK newspapers in having a hard paywall, is changing its model again [http://www.thetimes.co.uk/edition/news/a-letter-from-the-editors-fdrq0p2p0]. Not the paywall – this is not a retreat from paid as its stablemate The Sun has done. No, this
The top 10 One Man & His Blog posts of 2015 Paid Members Public
So, how was 2015 for One Man & His Blog? Pretty good, all things considered. I had much less time than usual to devote to the blog, due to a very successful working year, but I still managed a 15% increase on 2014’s traffic. I hope (and have plans)
Analytics for Journalists: some further reading Paid Members Public
I’ve just finished* running a workshop on analytics for journalists at news:rewired this afternoon [https://www.newsrewired.com/agenda-6/]. Here’s a selection of links I promised the attendees to allow them to explore some of the issues contained in the presentation in more detail: * One Trinity Mirror
