So, how was 2015 for One Man & His Blog? Pretty good, all things considered. I had much less time than usual to devote to the blog, due to a very successful working year, but I still managed a 15% increase on 2014’s traffic. I hope (and have plans) to significantly better that in 2016. Much of that gain was down to a handful of very successful posts, which you’ll find out more about below.
I really hope to write much more – and do different forms of journalism – through 2016. While training and helping others to do journalism is gratifying (and lucrative), I have a real urge to write more myself. If I get to this time next year without doing so, I’ll be very disappointed indeed.
On the back end, I finally migrated from an ageing Movable Type install to a brand spanking new WordPress install on WP-Engine, considerably upping the server power behind it. Downtime has been minimal this year, which is gratifying.
Anyway, without further ado, here’s the top 10 OM&HB posts in 2015:
The top post of the year was huge in terms of traffic for me. And I’m very smug about that. For a while I’d been slightly concerned about the disconnect between teaching SEO for journalists – and the fact that I rarely work hard on SEO for this blog. I write it for the regular readers, not the “drive-bys”. When my Fire Tablet got an update adding a new font to the kindle app, and I couldn’t find anything good online about it, I saw the opportunity to write something heavily SEO optimised about it – and reaped the rewards. A couple of links from big sites when the font hit the e-ink readers added to the success. Nice to know that I can do it when I want to.
2014’s SEO test is still doing the business. And I do, in fact, do this, on the rare occasions I have a bath.
(I shower every day, before you go getting any ideas…)
A short, link-based post hitting number three? It’s the content. Too many people out there who have been badly burned by disastrous CMS projects.
Another short post that did great traffic numbers for me. And I think we all know why, don’t we?
Mine’s a black Americano, thanks.
The follow-up to the year’s big winner couldn’t quite replicate its success – but then, there was much, much more competition for those search terms this time around. I’m still pretty pleased with this.
Another 2014 post in the chart, doing the numbers thanks to search traffic. This was a big topic in a particular niche of the tech/publishing web, and there aren’t a lot of good explainers out there on the topic. I’d accidentally filled that niche, and saw the benefits with consistent traffic over 15 months.
It appears the appetite for posts mocking the self-important Pando team is nearly as large as their appetite for stealing my photos. I’m glad to have been of service in this instance.
This one was a surprise. Typed was – is – a brand new blogging platform created by the good folks at realMac just down the coast from me in Brighton. Their crowdfunding campaign was a great success – and the platform is now live. It’s great that I was able to help promote that, and I really must hunker down and spend some time using it this year.
The first piece of really evergreen content on the list. This gets huge spikes of traffic every time Phil Howard is on TV. I’m not sure I can count on the traffic for much longer, though. The embedded video is Flash-based, and that will tend to decay usability and therefore search traffic over time. I’ll be really surprised if this is in the top 10 again next year.
See what I mean about the appetite for posts mocking the self-righteous tech clique over at Pando? They nicked my photo again, and never apologised, even though they change the image when it was pointed out. And then they went and hid behind a paywall. Good riddance, I say…
And that’s it for 2015’s traffic. I suppose I should get on with generating 2016’s traffic.
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