traffic

Digital News Report 2018: traffic from — and trust in — social media on the decline Members Public

The new Digital News Report is out - and things are looking grim in the intersection of social media and news. Here's a couple of preliminary observations.

Adam Tinworth
Adam Tinworth
reuters institute

Google knocks Facebook off the referral traffic top spot Members Public

About four years ago, social traffic eclipsed traffic from search, across publishers generally. And by “social traffic”, I largely mean “Facebook”. That era appears to have passed. According to data from Parse.ly, a real-time analytics platform, Google is back on top: Conrad Lee, writing on the Parse.ly blog

Adam Tinworth
Adam Tinworth
audience development

The top 10 One Man & His Blog posts of 2015 Members Public

So, how was 2015 for One Man & His Blog? Pretty good, all things considered. I had much less time than usual to devote to the blog, due to a very successful working year, but I still managed a 15% increase on 2014’s traffic. I hope (and have plans)

Adam Tinworth
Adam Tinworth
analytics

Facebook and publishers: live by the algorithm, die by the algorithm Members Public

As anyone who has been trained by me of late will know, Facebook is the 1000lb gorilla in the traffic generation game right now. It’s been steadily rising as a percentage of traffic referrals to publisher sites, and it by far blows away all other forms of social media.

Adam Tinworth
Adam Tinworth
algorithms

Internal linking: free traffic Members Public

From one of Kath Viner’s first memos as editor-in-chief of The Guardian, as leaked to Guido [http://order-order.com/2015/07/09/new-guardian-editor-names-and-shames-traffic-de-link-quent-hacks/#:SEvvW8ul7gOqVA] : > One of the easiest things everyone can do is link to other Guardian stories when writing a Guardian story. Internal linking: easy and free

Adam Tinworth
Adam Tinworth
internal linking

Dominant Mail Members Public

Startling figures [https://www.journalism.co.uk/news/abc-mail-online-on-verge-of-reaching-200-million-monthly-visitors-in-december/s2/a563873/] : > ABC figures for December 2014 show the Daily Mail site reached 199.4 million visitors during the month – up 1.4 per cent on its previous monthly record of 196.7 million visitors in November. It remains well

Adam Tinworth
Adam Tinworth
daily mail

Gawker plumbs the Facebook traffic valley Members Public

Another reminder of the dangers of building your business on one company’s platform [http://recode.net/2014/08/31/why-building-a-web-business-built-on-facebook-is-so-scary/] : Those are Gawker’s figures – and why did that valley happen? > Read and his co-workers think that this is the result of some algorithm changes Facebook made in

Adam Tinworth
Adam Tinworth
Facebook

Digg: web history, broken up for parts Members Public

Alexia, writing for TechCrunch [http://techcrunch.com/2012/07/12/digg-sold-to-linkedin-and-the-washington-post-and-betaworks/] : > Digg was an extremely influential site for anyone who worked in the early era of online publishing, so it being scrapped for parts is sort of weird, especially for those of us who used to beg friends to

Adam Tinworth
Adam Tinworth
content marketing