content marketing

Use branded content to establish authority, not sell Members Public

Elizabeth Spiers on good branded content [https://contently.com/strategist/2016/08/11/elizabeth-spiers-reveals-youre-thinking-vr-branded-content-wrong/] : > You have written about Casper and their publication Van Winkle’s [https://contently.com/strategist/2015/06/09/mattress-co-casper-launches-new-mag-to-investigate-drugs-experimental-interrogation-and-sleep/] as an example of great branded content. What did they get right? It wasn’t meant

Adam Tinworth
Adam Tinworth
brand content

The field guide to content marketers in the wild Members Public

A field guide to spotting a content marketer [http://www.huffingtonpost.com/keith-blanchard/content-marketing-experts_b_3302989.html] : > This new quasi-professional class doesn’t produce actual contenty kind of content, you know: only thinly-veiled advertisements for their services. It’s really content-marketer marketing, if that makes sense, and they are

Adam Tinworth
Adam Tinworth
content marketing

#b2bhuddle : Katy Howell on concentrating content for lead generation Members Public

[https://i0.wp.com/www.onemanandhisblog.com/content/images/2013/05/Katy-b2bhuddle.jpg] Katy Howell, CEO, Immediate Future How do you concentrate your content? It’s pretty clear we need to think about social content with purpose. Social media is a business channel – but there are some big players in

Adam Tinworth
Adam Tinworth
B2B

#b2bhuddle : Doug Kessler Members Public

[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/05/Doug-at-%23B2BHuddle.jpg] Doug Kessler, creative director and co-founder, Velocity Partners This is a hot time to be in B2B – but most people don’t know that. This is a great time to be thinking about the future of

Adam Tinworth
Adam Tinworth
attention

#b2bhuddle: Allan Schoenberg Members Public

[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/05/Allan-at-%23B2BHuddle-1.jpg] Liveblogging: errors, grammar mistakes and odd sentence structure likely… Allan Schoenberg, executive director, corporate communications, CME Group The CME Group [http://www.cmegroup.com] was founded in 1848, and runs five financial exchanges around the world.

Adam Tinworth
Adam Tinworth
content marketing

"content" is in trouble Members Public

Content is the next word that’s about to be hollowed out and rendered meaningless by band-wagon jumping companies [http://www.velocitypartners.co.uk/featured-post/crap-the-biggest-threat-to-b2b-content-marketing/] . Apparently anyone who’s ever written more than a paragraph is now a content expert… Shame how few of them actually think about who’

Adam Tinworth
Adam Tinworth
buzzwords

The Mighty Marvel Pinterest Members Public

Marvel Comics launches Pinterest and Tumblr accounts [http://marvel.com/news/story/19181/marvel_unveils_pinterest_and_tumblr_accounts] . A visual content publisher promotes itself on visual aggregation and sharing sites. Utterly simply, perfect match. I could do without the “begging for engagement” comments under every image, though: “What do

Adam Tinworth
Adam Tinworth
aggregation

Digg: web history, broken up for parts Members Public

Alexia, writing for TechCrunch [http://techcrunch.com/2012/07/12/digg-sold-to-linkedin-and-the-washington-post-and-betaworks/] : > Digg was an extremely influential site for anyone who worked in the early era of online publishing, so it being scrapped for parts is sort of weird, especially for those of us who used to beg friends to

Adam Tinworth
Adam Tinworth
content marketing