content marketing
Use branded content to establish authority, not sell Paid Members Public
Elizabeth Spiers on good branded content [https://contently.com/strategist/2016/08/11/elizabeth-spiers-reveals-youre-thinking-vr-branded-content-wrong/] : > You have written about Casper and their publication Van Winkle’s [https://contently.com/strategist/2015/06/09/mattress-co-casper-launches-new-mag-to-investigate-drugs-experimental-interrogation-and-sleep/] as an example of great branded content. What did they get right? It wasn’t meant to
The field guide to content marketers in the wild Paid Members Public
A field guide to spotting a content marketer [http://www.huffingtonpost.com/keith-blanchard/content-marketing-experts_b_3302989.html] : > This new quasi-professional class doesn’t produce actual contenty kind of content, you know: only thinly-veiled advertisements for their services. It’s really content-marketer marketing, if that makes sense, and they are the
#b2bhuddle : Katy Howell on concentrating content for lead generation Paid Members Public
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2013/05/Katy-b2bhuddle.jpg] Katy Howell, CEO, Immediate Future How do you concentrate your content? It’s pretty clear we need to think about social content with purpose. Social media is a business channel – but there are some big players in
#b2bhuddle : Doug Kessler Paid Members Public
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/05/Doug-at-%23B2BHuddle.jpg] Doug Kessler, creative director and co-founder, Velocity Partners This is a hot time to be in B2B – but most people don’t know that. This is a great time to be thinking about the future of
#b2bhuddle: Allan Schoenberg Paid Members Public
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/05/Allan-at-%23B2BHuddle-1.jpg] Liveblogging: errors, grammar mistakes and odd sentence structure likely… Allan Schoenberg, executive director, corporate communications, CME Group The CME Group [http://www.cmegroup.com] was founded in 1848, and runs five financial exchanges around the world.
"content" is in trouble Paid Members Public
Content is the next word that’s about to be hollowed out and rendered meaningless by band-wagon jumping companies [http://www.velocitypartners.co.uk/featured-post/crap-the-biggest-threat-to-b2b-content-marketing/] . Apparently anyone who’s ever written more than a paragraph is now a content expert… Shame how few of them actually think about who’
The Mighty Marvel Pinterest Paid Members Public
Marvel Comics launches Pinterest and Tumblr accounts [http://marvel.com/news/story/19181/marvel_unveils_pinterest_and_tumblr_accounts] . A visual content publisher promotes itself on visual aggregation and sharing sites. Utterly simply, perfect match. I could do without the “begging for engagement” comments under every image, though: “What do
Digg: web history, broken up for parts Paid Members Public
Alexia, writing for TechCrunch [http://techcrunch.com/2012/07/12/digg-sold-to-linkedin-and-the-washington-post-and-betaworks/] : > Digg was an extremely influential site for anyone who worked in the early era of online publishing, so it being scrapped for parts is sort of weird, especially for those of us who used to beg friends to vote
