"content" is in trouble

Adam Tinworth
Adam Tinworth

Content is the next word that’s about to be hollowed out and rendered meaningless by band-wagon jumping companies.

Apparently anyone who’s ever written more than a paragraph is now a content expert… Shame how few of them actually think about who’ll be reading all that ‘content’.

buzzwordscontent marketingcontent strategy

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.