One Man & His Blog

"content" is in trouble

Content is the next word that’s about to be hollowed out and rendered meaningless by band-wagon jumping companies.

Apparently anyone who’s ever written more than a paragraph is now a content expert… Shame how few of them actually think about who’ll be reading all that ‘content’.

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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