Threads
How Threads got tangled
Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?
audience development
Why audience strategy is vital for any publisher
Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…
evergreen content
Essential evergreen content, the Substack revenue question and the future of student media: this week’s key links
A digital basic people still struggle with, some thoughts on the newsletter opportunity — and an influencer's façade crumbles…
quartz
Social & Digital coffee break: Quartz's future crystallises
Quartz goes private, newsroom product management is the future, and more essential reads for today.
Coronavirus
Are readers really seeking "good news"? Or are they actually after something else?
The novel coronavirus traffic bump is declining. Should we seek positive news, instead? Or is there another option?
Coronavirus
Why we need more than just good coronavirus reporting right now
There is only one story right now: Covid-19. That's not good enough. People need to escape from it, as well as being informed about it.
content
Your work is better than "content"
Anything truly creative is more than just content.
archives
Beyond news: understanding the role of archives in journalism businesses
Most news publishers are terrible at maintaining their archives. But their are solid business and journalistic reasons for doing so.
digital journalism
The Basics of Digital Journalism: Attention and Atomisation
There are two fundamental concepts needed to understand digital journalism. Here's a primer.
Social Media
“Spray and Pray” is not a viable social media strategy for newsrooms
There are too many social platforms now, so you need to have intelligent focus to make the most of them.
content strategy
Word counts for viral stories in late 2017
There’s some interesting figures from Newswhip as to the most engaging content on Facebook, twitter, LinkedIn and Pinterest in late 2017: (You can see the top 20 in detail [https://docs.google.com/spreadsheets/d/1IOVREvtEB5wkriiLsBSOP0lz0SCgDevoRcZPQs0cf_A/edit#gid=0] . 2 Bored Panda and one Brietbart story in there…
archives
Tom Petty, from News UK's archives
This is lovely: > R.I.P Tom Petty, scanning negs from archive today from a London visit in the 1990's...#TomPetty [https://twitter.com/hashtag/TomPetty?src=hash&ref_src=twsrc%5Etfw] #TomPettyRIP [https://twitter.com/hashtag/TomPettyRIP?src=hash&ref_src=twsrc%5Etfw] #travelingwilburys