content strategy

Why audience strategy is vital for any publisher Members Public

Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…

Adam Tinworth
Adam Tinworth
audience development

Essential evergreen content, the Substack revenue question and the future of student media: this week’s key links Members Public

A digital basic people still struggle with, some thoughts on the newsletter opportunity — and an influencer's façade crumbles…

Adam Tinworth
Adam Tinworth
evergreen content

Social & Digital coffee break: Quartz's future crystallises Members Public

Quartz goes private, newsroom product management is the future, and more essential reads for today.

Adam Tinworth
Adam Tinworth
quartz

Are readers really seeking "good news"? Or are they actually after something else? Members Public

The novel coronavirus traffic bump is declining. Should we seek positive news, instead? Or is there another option?

Adam Tinworth
Adam Tinworth
Coronavirus

Why we need more than just good coronavirus reporting right now Members Public

There is only one story right now: Covid-19. That's not good enough. People need to escape from it, as well as being informed about it.

Adam Tinworth
Adam Tinworth
Coronavirus

Your work is better than "content" Members Public

Anything truly creative is more than just content.

Adam Tinworth
Adam Tinworth
content

Beyond news: understanding the role of archives in journalism businesses Members Public

Most news publishers are terrible at maintaining their archives. But their are solid business and journalistic reasons for doing so.

Adam Tinworth
Adam Tinworth
archives

The Basics of Digital Journalism: Attention and Atomisation Members Public

There are two fundamental concepts needed to understand digital journalism. Here's a primer.

Adam Tinworth
Adam Tinworth
digital journalism