audience development Why audience strategy is vital for any publisher Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions… Adam Tinworth Jul 1, 2021 4 min read
evergreen content Essential evergreen content, the Substack revenue question and the future of student media: this week’s key links A digital basic people still struggle with, some thoughts on the newsletter opportunity — and an influencer's façade crumbles… Adam Tinworth Nov 27, 2020 5 min read
quartz Social & Digital coffee break: Quartz's future crystallises Quartz goes private, newsroom product management is the future, and more essential reads for today. Adam Tinworth Nov 10, 2020 5 min read
Coronavirus Are readers really seeking "good news"? Or are they actually after something else? The novel coronavirus traffic bump is declining. Should we seek positive news, instead? Or is there another option? Adam Tinworth Apr 23, 2020 4 min read
Coronavirus Why we need more than just good coronavirus reporting right now There is only one story right now: Covid-19. That's not good enough. People need to escape from it, as well as being informed about it. Adam Tinworth Mar 29, 2020 2 min read
content Your work is better than "content" Anything truly creative is more than just content. Adam Tinworth Jul 8, 2019 1 min read
archives Beyond news: understanding the role of archives in journalism businesses Most news publishers are terrible at maintaining their archives. But their are solid business and journalistic reasons for doing so. Adam Tinworth Apr 10, 2019 4 min read
digital journalism The Basics of Digital Journalism: Attention and Atomisation There are two fundamental concepts needed to understand digital journalism. Here's a primer. Adam Tinworth Oct 3, 2018 7 min read
social media “Spray and Pray” is not a viable social media strategy for newsrooms There are too many social platforms now, so you need to have intelligent focus to make the most of them. Adam Tinworth Sep 11, 2018 1 min read
Amedia: how to turn local news readers into subscribers Norway’s Amedia is successfully converting local newspaper readers into digital subscribers. Here’s how they do it. Adam Tinworth Apr 26, 2017 4 min read
aggregation Techmeme, and the opportunity in connecting the conversation Adam Tinworth Mar 20, 2017 2 min read
content strategy What happens to your traffic if you stop publishing - and update old articles? Adam Tinworth Oct 4, 2016 1 min read