audience strategy
Maximising audience yield – and engagement
How do we transalte audience strategy into business benefit? An expert panel discusses the challenges.
Future of Media Technology
(27)Live-captured notes from Press Gazette’s annual conference looking at media innovation and technology.
financial times
How the Financial Times is putting audience at the heart of its strategy
And how they're navigating the realtionship with AI companies
Future of Media Technology
FT Strategies: the path to resilient content in an AI world
It's time to take a long, hard look at your content, and work out what's valuable, and what's going to be killed by AI, says the FT Strategies team
Future of Media Technology
Should publishers block the AI bots?
How do publishers fight back against the bots stealing our content, and then. stealing our traffic with their products built on our work? A panel at the Future of Media Technology had some ideas…
Future of Media Technology
Delfi Meedia: making AI a newsroom tool
How can AI really perform for a big publisher in a smaller country? Delfi Media is harnessing it as a back-end tool.
Future of Media Technology
From Traffic to Trust: Publishers’ response to AI
How can publishers respond to AI killing their traffic? Focus less on algorithms and more on audiences – and put community back at the heart of their journalism
Future of Media Technology
Mediahuis: from zero to 100k subs in five years
Some quick points of interest from Mediahuis Ireland's five year subs journey
Video
How to win at journalistic video in 2025
We just keep pivoting to video – because it's a vital part of your content mix. But how do you get it right?
Future of Media Technology
O’Reilly Media: Use AI to increase discoverability, don’t serve sloppy AI hamburgers
O'Reilly Media has been working with Miso AI to deliver an LLM-based discovery system, that helps their users find their way to a content steak, not AI hamburger…