evergreen content
Essential evergreen content, the Substack revenue question and the future of student media: this week’s key links Paid Members Public
A digital basic people still struggle with, some thoughts on the newsletter opportunity — and an influencer's façade crumbles…
Beyond news: understanding the role of archives in journalism businesses Paid Members Public
Most news publishers are terrible at maintaining their archives. But their are solid business and journalistic reasons for doing so.
Tom Petty, from News UK's archives Paid Members Public
This is lovely: > R.I.P Tom Petty, scanning negs from archive today from a London visit in the 1990's...#TomPetty [https://twitter.com/hashtag/TomPetty?src=hash&ref_src=twsrc%5Etfw] #TomPettyRIP [https://twitter.com/hashtag/TomPettyRIP?src=hash&ref_src=twsrc%5Etfw] #travelingwilburys [https://twitter.com/hashtag/travelingwilburys?
What happens to your traffic if you stop publishing - and update old articles? Paid Members Public
What happens when you stop publishing new material and take a hard, professional look at your archives? The Buffer team decided to find out [https://stories.buffer.com/we-stopped-publishing-new-blog-posts-for-one-month-heres-what-happened-78380b1c364f#.21nf009mb] : > Having not published original content on the blog for 30 days, we saw only a 4 percent dip in traffic
Vox's evergreen journalism back in stock Paid Members Public
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2015/01/evergreen-housing.jpg] Vox remains one of the most interesting experiments in digital journalism , because it’s so very aggressive in stepping away from the “flow” of traditional print news, and into creating “stock” evergreen content [https://www.journalism.co.
Print copy is stone, online copy is water. Paid Members Public
Journalists have a very strange view of archive content sometimes.
