evergreen content

Essential evergreen content, the Substack revenue question and the future of student media: this week’s key links Members Public

A digital basic people still struggle with, some thoughts on the newsletter opportunity — and an influencer's façade crumbles…

Adam Tinworth
Adam Tinworth
evergreen content

Beyond news: understanding the role of archives in journalism businesses Members Public

Most news publishers are terrible at maintaining their archives. But their are solid business and journalistic reasons for doing so.

Adam Tinworth
Adam Tinworth
archives

Tom Petty, from News UK's archives Members Public

This is lovely: > R.I.P Tom Petty, scanning negs from archive today from a London visit in the 1990's...#TomPetty [https://twitter.com/hashtag/TomPetty?src=hash&ref_src=twsrc%5Etfw] #TomPettyRIP [https://twitter.com/hashtag/TomPettyRIP?src=hash&ref_src=twsrc%5Etfw] #travelingwilburys

Adam Tinworth
Adam Tinworth
archives

What happens to your traffic if you stop publishing - and update old articles? Members Public

What happens when you stop publishing new material and take a hard, professional look at your archives? The Buffer team decided to find out [https://stories.buffer.com/we-stopped-publishing-new-blog-posts-for-one-month-heres-what-happened-78380b1c364f#.21nf009mb] : > Having not published original content on the blog for 30 days, we saw only a 4 percent dip in

Adam Tinworth
Adam Tinworth
content strategy

Vox's evergreen journalism back in stock Members Public

[https://i1.wp.com/www.onemanandhisblog.com/content/images/2015/01/evergreen-housing.jpg] Vox remains one of the most interesting experiments in digital journalism , because it’s so very aggressive in stepping away from the “flow” of traditional print news, and into creating “stock” evergreen content [https://www.journalism.co.

Adam Tinworth
Adam Tinworth
content strategy

Print copy is stone, online copy is water. Members Public

Journalists have a very strange view of archive content sometimes.

Adam Tinworth
Adam Tinworth
content strategy