Tom Petty, from News UK's archives

Adam Tinworth
Adam Tinworth

This is lovely:

So many titles still underuse their archives, and the fact that News UK not only has an account dedicated to it, but one that’s run in a chatty, communicative way with their audience makes me very happy:

archivescontent strategyevergreen contentstockstock and flow

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.