audience development

The Media Inflection Point: a manifesto for audience centricity Members Public

The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.

Adam Tinworth
Adam Tinworth
audience strategy

Why audience strategy is vital for any publisher Members Public

Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…

Adam Tinworth
Adam Tinworth
audience development

There's more to newspapers than news Members Public

You'll need more than news to build a great audience revenue model.

Adam Tinworth
Adam Tinworth
audience development

What the new newsletters can learn from the early days of blogging Members Public

Today's newsletters look more and more like the early days of blogging - but with one missing ingredient.

Adam Tinworth
Adam Tinworth
newsletters

MailOnline takes brutal hit from Google algorithm update Members Public

A MailOnline SEO has admitted to a big traffic hit from a Google change.

Adam Tinworth
Adam Tinworth
MailOnline

Facebook asks publishers: are you local? Members Public

Ooops. He Zucked it again. For three weeks running now, Zuckerberg’s big blue monster is messing around with the Facebook and its relationship with news. This is an actual photo of audience engagement people reading the latest missive from Facebook [https://newsroom.fb.com/news/2018/01/news-feed-fyi-local-news/]: And

Adam Tinworth
Adam Tinworth
algorithms

Twitter closing on Facebook for social traffic Members Public

Interesting piece by Alex Kantrowitz for Buzzfeed yesterday. Facebook’s feed changes might be making Twitter more relevant again [https://www.buzzfeed.com/alexkantrowitz/twitter-is-sending-more-clicks-to-publishers-as-facebook] : > In October 2017, Facebook sent 4.7 visitors to publishers for every one visitor Twitter sent, according to data from SocialFlow, a publishing tool

Adam Tinworth
Adam Tinworth
audience development

Google knocks Facebook off the referral traffic top spot Members Public

About four years ago, social traffic eclipsed traffic from search, across publishers generally. And by “social traffic”, I largely mean “Facebook”. That era appears to have passed. According to data from Parse.ly, a real-time analytics platform, Google is back on top: Conrad Lee, writing on the Parse.ly blog

Adam Tinworth
Adam Tinworth
audience development