audience engagement
Always fish where the audience swim
And other strained metaphors about the state of journalism.
TikTok
Five great reads from the online content mines
Plus some jobs, a tip, and Lagerfeld’s iPods. Yes, really.
trust
Social & Digital Coffee Break: let's amplify the experts
When two trade publications hit the headlines, and some worrying insight into the experience of female journalists online.
Social & Digital Lunchbreak: Facebook doesn't care, the spawn of news and conspiracies - and two vital jobs
Your lunchtime digest of social and digital news, reminding us of Facebook's indifference, and the impact of Covid-19 on what is important reporting right now…
coronavirus pandemic
How does journalism survive the Covid-19 crisis?
A crisis is a ruthless tool that exposes weaknesses in our systems. And our journalism ecosystems are being stress tested as never before. How do we navigate these difficult times?
podcasting
China's paid podcast model
The podcast industry in China is worth $7.3bn - and it's not from advertising.
apple
Apple has embraced the new niche media - and you should be paying attention
There’s a number of interesting things that journalists can take away from last week’s Apple keynote. I’ll return to things like the changes to Apple News and the possibilities opened up by Messages as a developer platform later in the week. But right now, I’m most
31-3-14
31-3.3 Finding a journalistic niche to survive in
[http://www.onemanandhisblog.com/assets_c/2014/03/fvxvxzS9l7Xw0r8B-3570.html] So, I knew there would be at least one day in this idiotic project of mine [http://www.onemanandhisblog.com/archives/2014/03/daily_thrashing_with_the_500_word-stick.html] when it would be really hard to get it done.
B2B
Are the old B2B publishers leaving the digital edition market wide open?
[http://www.onemanandhisblog.com/archives/assets_c/2014/01/ios7-newsstand-screenie-3443.html] When this morning’s TheMediaBriefing B2B e-mail [http://briefing-media.msgfocus.com/q/1mfce7ntidXCHtCpQJC3/wv] (written by one of my ex-students, Henry Taylor…) hit my in-box, I learnt of this article by DB Hebbard [http://www.talkingnewmedia.com/2014/01/
#b2bhuddle : Katy Howell on concentrating content for lead generation
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2013/05/Katy-b2bhuddle.jpg] Katy Howell, CEO, Immediate Future How do you concentrate your content? It’s pretty clear we need to think about social content with purpose. Social media is a business channel – but there are some big players in
#b2bhuddle : Nick Garner on social proof and the zero moment of truth
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/05/Nick-at-%23B2BHuddle.jpg] Nick Garner, CEO, SearchWorks Content Marketing What do you employ content for? The marketing funnel is a great concept, because you can hang so much off it. It has phases – awareness, consideration, preference, action and loyalty.
#b2bhuddle : Doug Kessler
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/05/Doug-at-%23B2BHuddle.jpg] Doug Kessler, creative director and co-founder, Velocity Partners This is a hot time to be in B2B – but most people don’t know that. This is a great time to be thinking about the future of