brand content

Sunday Supplement: trees, mental health, Alistair Campbell and more Members Public

Pour yourself a drink, find a quite corner, and enjoy this selection of interesting reading, listening and viewing from around the web.

Adam Tinworth
Adam Tinworth
mental health

The other impact of Covid-19 on journalism: more competition for attention Members Public

Lockdown is trapping people at home, and pushing everything online. And that means a while range of organisations have suddenly become publishers.

Adam Tinworth
Adam Tinworth
attention

High reach numbers: a dangerous seduction Members Public

Interesting observation from Antony Mayfield [https://brilliantnoise.com/blog/indies-agencies-and-the-battle-for-branded-content/?utm_source=blog_adam_tinworth] (who is finally blogging again): > [The audience’s] antipathy to advertising in general (witness ad-blockers and the rise of ad-free streaming) may present indies with their biggest opportunities in the branded content market: they

Adam Tinworth
Adam Tinworth
antony mayfield

Use branded content to establish authority, not sell Members Public

Elizabeth Spiers on good branded content [https://contently.com/strategist/2016/08/11/elizabeth-spiers-reveals-youre-thinking-vr-branded-content-wrong/] : > You have written about Casper and their publication Van Winkle’s [https://contently.com/strategist/2015/06/09/mattress-co-casper-launches-new-mag-to-investigate-drugs-experimental-interrogation-and-sleep/] as an example of great branded content. What did they get right? It wasn’t meant

Adam Tinworth
Adam Tinworth
brand content

The problem with volume churnalism for you Members Public

Om Malik on the rise of the free contributor churnalism factories [http://om.co/2016/07/24/how-publications-are-committing-harikari/]: > In an era of Medium, LinkedIn and Quora, I wonder if we need media companies to bastardize their brands, especially as it becomes increasingly obvious that all traffic doesn’t translate

Adam Tinworth
Adam Tinworth
brand content

Brand content the user-hostile way Members Public

So, I know brand content is where it’s at right now and all, and that fashion companies are leading the way. But why on earth has Karen Millen chosen to present their’s in such an intensely user-hostile way [http://www.karenmillen.com/uncovered-magazine/content/fcp-content]?:Have these people

Adam Tinworth
Adam Tinworth
brand content

Responsive Content versus Directive Content Members Public

[https://i2.wp.com/www.onemanandhisblog.com/content/images/2012/06/982e4886aab411e1aebc1231381b647a_7.jpg] The notion of the brand journalist has been playing on my brain again in recent days, partially because of some client work I’m doing. In particular, these two questions stand in opposition to one another:

Adam Tinworth
Adam Tinworth
brand content

Brand publishing: time to get gonzo Members Public

[https://i0.wp.com/www.onemanandhisblog.com/content/images/2012/06/berlin-blogging.jpg] Antony Mayfield is on a bit of a blogging roll right now, possibly spurred on by the long bank holiday weekend, with some excellent posts on mental health [http://www.antonymayfield.com/2012/06/04/misfit-minds-why-mental-illnesses-and-learning-difficulties-can-be-useful/] and

Adam Tinworth
Adam Tinworth
antony mayfield