antony mayfield

High reach numbers: a dangerous seduction Members Public

Interesting observation from Antony Mayfield [https://brilliantnoise.com/blog/indies-agencies-and-the-battle-for-branded-content/?utm_source=blog_adam_tinworth] (who is finally blogging again): > [The audience’s] antipathy to advertising in general (witness ad-blockers and the rise of ad-free streaming) may present indies with their biggest opportunities in the branded content market: they

Adam Tinworth
Adam Tinworth
antony mayfield

Brand publishing: time to get gonzo Members Public

[https://i0.wp.com/www.onemanandhisblog.com/content/images/2012/06/berlin-blogging.jpg] Antony Mayfield is on a bit of a blogging roll right now, possibly spurred on by the long bank holiday weekend, with some excellent posts on mental health [http://www.antonymayfield.com/2012/06/04/misfit-minds-why-mental-illnesses-and-learning-difficulties-can-be-useful/] and

Adam Tinworth
Adam Tinworth
antony mayfield

Brilliantly Noisy in Brighton Members Public

I’ve been repeatedly promising myself that I’d get more of a sense of what the Brighton digital scene was like since we moved to Shoreham part time a year ago. Cogapp [http://www.cogapp.com/]‘s Greg Hadfield [https://twitter.com/#!/GregHadfield] has been kind enough to invite

Adam Tinworth
Adam Tinworth
antony mayfield

Finding web simplicity where none exists Members Public

Antony Mayfield succinctly captures what I’ve been feeling about people’s attitude to the internet over the last year or so: > The other problem we have is we fixate on platforms, like Facebook, Google or Twitter and use them as proxies for the complexity of the web. It

Adam Tinworth
Adam Tinworth
antony mayfield

"Interesting" is the Basis of Blogging Members Public

Blogging isn't just an act of writing, it's a process of sharing what you find interesting.

Adam Tinworth
Adam Tinworth
antony mayfield

Wanted: Social Media Pusher Members Public

[http://www.onemanandhisblog.com/pics/2008/Tonythespanner.html]Don’t you hate it when those Social Media Types get all cliquey? Yeah, me too. Which is a shame, because that’s exactly what I’m about to do. When the inestimable Antony Mayfield of [iCrossing](http://www.icrossing.co.uk)

Adam Tinworth
Adam Tinworth
antony mayfield

Communites: the future of trade press? Members Public

Roy Gleenslade [http://blogs.guardian.co.uk/greenslade/] reports on Sylvia Auton, chief executive of IPC Media, and where she sees the company going [http://blogs.guardian.co.uk/greenslade/2006/07/magazines_the_zeitgeist_and_po.html] : > But, in recognition of the move towards a screen-based world, she

Adam Tinworth
Adam Tinworth
antony mayfield