Brand content the user-hostile way

Adam Tinworth
Adam Tinworth

So, I know brand content is where it’s at right now and all, and that fashion companies are leading the way. But why on earth has Karen Millen chosen to present their’s in such an intensely user-hostile way?:Karen Millen magHave these people never used the internet?

brand contentfashionkaren millenuser experience

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.