One Man & His Blog

Brand content the user-hostile way

So, I know brand content is where it’s at right now and all, and that fashion companies are leading the way. But why on earth has Karen Millen chosen to present their’s in such an intensely user-hostile way?:Karen Millen magHave these people never used the internet?

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


Sign up or Sign in to join the conversation.