karen millen

Brand content the user-hostile way Members Public

So, I know brand content is where it’s at right now and all, and that fashion companies are leading the way. But why on earth has Karen Millen chosen to present their’s in such an intensely user-hostile way [http://www.karenmillen.com/uncovered-magazine/content/fcp-content]?:Have these people

Adam Tinworth
Adam Tinworth
brand content

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Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.