One Man & His Blog

The problem with volume churnalism for you

Om Malik on the rise of the free contributor churnalism factories:

In an era of Medium, LinkedIn and Quora, I wonder if we need media companies to bastardize their brands, especially as it becomes increasingly obvious that all traffic doesn’t translate into dollars. Traffic-driven monetization can’t be amiable strategy for anyone. So instead of opening their platform to all comers, the media brands should be thinking about how to enhance the value and quality of their offerings.

It’s not that you can’t make money from being a high-volume, low cost site – it’s that there isn’t room for an infinite number of them. And the ones that already exist are very good.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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